The authors in “Signs of Life in the USA” use the example of vampires to define signs and signifiers in the United States.   We first see things like Brahm Stoker’s Dracula, who is a hideous evil vampire, to a shift to vampires being beautiful, almost ordinary people in such a movie like the Twilight.   He calls this shift “a sig, a signifier of a profound change in American onsciousness marked by the difference between a vampire story whose entertainment value lies in the purshit and destruction of a literally bloodthirsty demon and one that is essentially a romance within which vampires are the romantic leads.”   That authors define these signs and signifiers in which the relationships within a “system.”  Signs and signifiers relate to the concept of Pop Culture because we can take apart pop culture and examine what is making it popular.

Folk culture is explained as “low” culture constituted to the culture of the masses.  It was more for the common folk.  Mass culture is the commercialation of culture to appeal the masses.   Folk culture is dying out more and more each year and mass culture is coming in more and more each year.  With the big studios and big corporations trying to appeal to the masses.   They relate to pop culture in a major was, because appealing to the masses is what pop culture is.

Because every culture leaves a blip on the semiotic radar screen this method is used to analyze pop culture. We can take anything apart from a television show, to a commercial, to a movie and analyze and decode it.  We can find the meaning, the connation and denotation of the signs and signifiers and the systems which they belong in.  We can really find the meaning of a show or whatever pop culture we are talking about.  It’s actually very exciting to look at the deeper meaning of whatever in pop culture we are looking at.  We can find the hidden meanings behind everything.

            Vampires have to be one of the hottest topics in today’s pop culture.  They seem to be everywhere we turn and people are loving them.  From True Blood to the Twilight Saga they have that allure of beautiful, immortal, God like creatures who are not necessarily the vampires some of us grew up with.   We can use semiotics to look at what the meaning behind this is.  We can look where the beginning of vampires came from and what exactly evolved them and how they evolved into these creatures we lust to see and to watch and even some of the people want to me.  We can use semiotics to examine the system the signs and signifiers belong into in our culture and just how they got to be so popular.




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